Privacy Policy

Last Updated: 11 August 2026

Al Quba Parties & Entertainment Services (“AQ”, “Al Quba”, “we”, “us” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.

This Privacy Policy explains how AQ collects, uses, stores, protects, shares and otherwise processes personal information when you visit our website, www.alqubauae.com (the “Website”), contact us, request our services, interact with our marketing communications, participate in an event or otherwise engage with us.

AQ is an event design, advertising, creative and production company based in Dubai, United Arab Emirates, serving clients in the UAE and internationally.

This Privacy Policy is intended to provide a transparent and comprehensive explanation of our privacy practices and is designed to reflect applicable UAE data protection requirements and, where applicable, internationally recognised data protection principles, including principles reflected in the European Union General Data Protection Regulation (“GDPR”).

This Privacy Policy does not create rights or obligations beyond those required by applicable law. Where a particular privacy or data-protection law applies to you, you may have additional rights under that law.

1. Who We Are

Legal Name: Al Quba Parties & Entertainment Services
Brand: AQ / Al Quba
Location: Dubai, United Arab Emirates
P.O. Box: 300396, Dubai, UAE
Email: alqubafze@gmail.com
Phone / WhatsApp: +971 55 957 8912
Website: www.alqubauae.com

For the purposes of applicable data-protection legislation, AQ may act as a Controller or equivalent data-protection role where we determine the purposes and means of processing personal information.

In certain client projects, AQ may process personal information on behalf of a client. In those circumstances, AQ may act as a Processor or equivalent service provider, with the relevant client determining the purposes of processing.

2. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected or processed by AQ through or in connection with:

Our Website.
Contact and enquiry forms.
Quotation and service requests.
Email communications.
Telephone and WhatsApp communications.
Marketing communications.
Event registrations and related services.
Client and supplier communications.
Digital advertising and marketing activities.
Surveys and feedback forms.
Social media interactions.
Recruitment or employment-related enquiries.
Business development activities.
Other services or communications that refer to this Privacy Policy.

This Privacy Policy does not automatically apply to websites, platforms or services operated by third parties or by our clients.

3. What Is Personal Data?

“Personal Data” or “Personal Information” means information that identifies, relates to, describes or can reasonably be associated with an identifiable individual, directly or indirectly.

Depending on the circumstances, this may include information such as a person’s name, contact details, email address, telephone number, identification information, online identifiers, location information, images, video, audio or other information capable of identifying an individual.

Under applicable UAE law, personal data may include information capable of identifying a natural person directly or indirectly, including through identifiers such as name, image, voice, electronic identifier or geographical location.

4. Information We May Collect

Depending on how you interact with AQ, we may collect the following categories of information.

4.1 Contact Information

This may include:

Name.
Company name.
Job title or professional role.
Email address.
Telephone number.
WhatsApp number.
Business address.
Country and city.
Other contact information you voluntarily provide.

4.2 Enquiry and Project Information

When you contact AQ or request our services, we may collect information relating to:

Your enquiry.
Project requirements.
Event details.
Advertising requirements.
Production requirements.
Printing and branding requirements.
Budget information.
Project timelines.
Venue information.
Supplier requirements.
Specifications and technical requirements.
Other information necessary to prepare proposals, quotations or deliver services.

4.3 Client and Business Information

Where you engage AQ for services, we may process information relating to:

Contracts.
Purchase orders.
Invoices.
Payment and billing information.
Business correspondence.
Project documentation.
Approvals.
Deliverables.
Client contacts.
Account-management information.

Payment-card details may be processed directly by third-party payment providers where applicable. AQ does not intend to collect or retain complete payment-card information unless specifically required and lawfully permitted.

4.4 Event and Registration Information

Where AQ organises, manages or supports events, exhibitions, conferences, activations or other experiences, we may process information necessary for event administration, including:

Name.
Company.
Job title.
Contact details.
Registration information.
Attendance information.
Ticket or invitation information.
Access or accreditation information.
Dietary or accessibility information where voluntarily provided and necessary for the event.
Photographs and video recordings.
Event participation information.

The exact information collected will depend on the requirements of the particular event.

4.5 Images, Photography and Video

AQ may provide event production, event management, advertising, creative and content-production services.

Photography, video recording or other audiovisual content may therefore be created during events or projects.

Where an identifiable person appears in such material, the image, video or recording may constitute personal data.

Where required by applicable law, AQ or the relevant event organiser will provide appropriate notices, obtain permissions or implement other lawful measures for the collection and use of such material.

Where AQ processes event photography or video on behalf of a client, the client may determine the purposes and use of the material.

4.6 Website and Technical Information

When you visit our Website, certain technical information may be collected automatically, including:

IP address.
Browser type.
Operating system.
Device type.
Device identifiers.
Approximate location.
Referring website.
Pages visited.
Date and time of visits.
Website interactions.
Error and diagnostic information.
Security-related information.

Some of this information may be collected through Cookies and similar technologies.

Please refer to our Cookies Policy for further information.

4.7 Marketing Information

Where permitted by applicable law, we may collect information concerning your interactions with:

Our emails.
Advertisements.
Landing pages.
Social media content.
Promotional communications.
Website content.
Marketing campaigns.

This may include information such as whether an email was opened, whether a link was clicked, or whether an advertisement resulted in a Website visit or enquiry.

5. How We Collect Personal Data

We may collect personal data:

Directly from you.
When you submit an online form.
When you email or call us.
Through WhatsApp or other communication channels.
When you request a quotation.
When you enter into a contract with us.
When you participate in an AQ-managed event.
From your organisation or employer.
From authorised representatives.
Through our Website.
Through Cookies and similar technologies.
Through social media platforms.
Through business-development activities.
From publicly available professional or business sources.
From clients, suppliers, contractors or other business partners.
From service providers supporting our business.

Where we obtain personal data from another source, we will seek to process it in accordance with applicable law.

6. Why We Use Personal Data

We may process personal data for legitimate and lawful business purposes, including:

Providing Our Services

Responding to enquiries.
Preparing quotations and proposals.
Understanding project requirements.
Delivering events and activations.
Providing advertising and creative services.
Producing printed, physical or digital materials.
Managing projects.
Communicating with clients.
Providing customer support.

Business Administration

Managing contracts.
Processing invoices and payments.
Maintaining business records.
Managing suppliers and contractors.
Maintaining internal records.
Managing our business relationships.

Website and Technology

Operating and maintaining our Website.
Improving Website functionality.
Monitoring Website performance.
Maintaining security.
Detecting fraud, abuse or malicious activity.
Troubleshooting technical problems.

Marketing and Communications

Where permitted by applicable law, we may use personal data to:

Send service-related communications.
Provide information about our services.
Send relevant business communications.
Conduct marketing campaigns.
Measure marketing effectiveness.
Conduct remarketing or audience management.
Improve our marketing activities.

You may opt out of direct marketing communications at any time, subject to applicable legal requirements.

Events

We may process information to:

Register attendees.
Issue invitations or credentials.
Manage event access.
Coordinate guests.
Provide event services.
Manage catering or accessibility requirements.
Communicate event information.
Conduct surveys and collect feedback.
Document and promote events where lawfully permitted.

Recruitment

Where you submit information for employment or recruitment purposes, we may process it to:

Evaluate applications.
Communicate with candidates.
Conduct recruitment processes.
Assess qualifications and experience.
Maintain recruitment records.
Meet applicable legal requirements.

7. Legal Bases for Processing

Depending on the circumstances and applicable law, AQ may process personal data on one or more of the following grounds:

Consent, where you have provided valid consent.
Contractual necessity, where processing is necessary to enter into or perform a contract.
Legal obligation, where processing is required by applicable law.
Legitimate interests, where permitted by applicable law and where our interests do not override applicable rights and freedoms.
Protection of vital interests, where applicable.
Public interest or other lawful grounds, where recognised by applicable law.

We will not rely on consent where another lawful basis is more appropriate or where applicable law permits processing without consent.

Where consent is used, it will be obtained through an appropriate affirmative action and may generally be withdrawn at any time, subject to legal limitations.

8. Direct Marketing

AQ may use personal data for direct marketing where permitted by applicable law.

Marketing communications may include:

Email.
Telephone.
WhatsApp.
SMS.
Digital advertising.
Social media communications.
Other electronic or business communication channels.

Where consent is required, we will seek it before sending relevant marketing communications.

You may object to or unsubscribe from direct marketing communications at any time.

You may also contact us directly using the details in Section 19 of this Privacy Policy.

Under UAE data-protection law, individuals have a right to object to processing for direct marketing, including profiling related to direct marketing.

9. Profiling and Automated Decision-Making

We may use analytics, advertising and marketing technologies that involve segmentation, audience creation or profiling for marketing and campaign-measurement purposes.

Where applicable, such activities may use information such as:

Website interactions.
Advertising interactions.
General interests or preferences inferred from online activity.
Campaign engagement.
Device or browser information.

AQ does not intend to make decisions producing legal or similarly significant effects on individuals solely through automated processing unless permitted by applicable law and appropriate safeguards are in place.

Where applicable law provides specific rights regarding automated decision-making or profiling, those rights will apply.

10. Sharing Personal Data

We may share personal data where necessary and lawful with:

Our employees and authorised personnel.
Clients and their authorised representatives.
Event organisers.
Suppliers.
Contractors.
Production partners.
Printers.
Event venues.
Logistics providers.
Technology providers.
Website hosting providers.
CRM providers.
Marketing and communication platforms.
Analytics providers.
Advertising platforms.
Payment providers.
Professional advisers.
Legal and accounting advisers.
Government authorities and regulators.
Law-enforcement authorities where legally required.
Other parties where you have provided appropriate consent.

We seek to limit information shared to what is reasonably necessary for the relevant purpose.

We do not sell personal data as a standalone commercial product.

11. Service Providers and Data Processors

AQ may use third-party service providers to support our operations.

These providers may process personal data on our behalf and may include providers of:

Website hosting.
Cloud storage.
CRM systems.
Email services.
WhatsApp or messaging services.
Marketing automation.
Analytics.
Advertising.
Event registration.
Payment processing.
Cybersecurity.
IT support.
Project management.
Forms and enquiry systems.

Where AQ engages a processor to process personal data on our behalf, we will seek appropriate contractual and organisational safeguards consistent with applicable law.

12. Client Projects

AQ provides services to corporate clients, brands, organisations and other businesses.

In connection with a client project, AQ may receive personal data from a client or other authorised party.

Where a client determines the purpose and means of processing, AQ may process that information as a service provider or processor on behalf of the client.

In those circumstances:

The client may be responsible for providing the relevant privacy notice.
The client’s instructions may determine how the information is processed.
AQ will process information according to the applicable contract and lawful instructions.
AQ may not be able to respond independently to certain data-subject requests where the client is the responsible controller.

Where appropriate, individuals should contact the relevant client or event organiser regarding their rights.

13. Event Photography, Video and Content

Because AQ provides event and experiential services, photography and video may form part of our services.

Event content may be used for purposes such as:

Event documentation.
Client deliverables.
Internal records.
Project reporting.
Portfolio presentation.
Case studies.
Website content.
Social media.
Advertising and promotional communications.

Where required by applicable law, appropriate notices, permissions, consents or other lawful mechanisms will be used.

Where AQ creates or processes content on behalf of a client, the client may determine how that content is ultimately used.

If you have concerns regarding a specific photograph, video or other identifiable content featuring you, you may contact us.

14. Sensitive Personal Data

We generally do not seek to collect sensitive personal data unless it is necessary for a specific and lawful purpose.

Certain event requirements may require limited information relating to accessibility, dietary requirements or similar matters.

Where sensitive personal data is required, we will seek to process it only where permitted by applicable law and using appropriate safeguards.

We ask that you do not submit sensitive personal data through general Website forms unless it is specifically requested or necessary for the service you are seeking.

15. Children’s Data

Our Website and services are primarily intended for businesses, organisations, professionals and general audiences.

We do not knowingly seek to collect children’s personal data through the Website for unnecessary purposes.

Certain AQ events may involve children or young persons. In such circumstances, personal data may be collected where necessary for event administration, safety, access, registration or other legitimate purposes, subject to applicable legal requirements and appropriate consent or authorisation where required.

16. International Data Transfers

AQ is based in the United Arab Emirates and may work with clients, suppliers and technology providers located in other countries.

As a result, personal data may be processed or accessed outside the UAE.

Where personal data is transferred internationally, AQ will take appropriate steps required by applicable law.

Under UAE law, cross-border transfers may be permitted in circumstances including transfers to jurisdictions providing an appropriate level of protection or where specified safeguards or permitted circumstances apply. These may include contractual protections or, in certain circumstances, explicit consent or other lawful grounds.

Where GDPR applies, AQ will also comply with applicable GDPR requirements governing international transfers, including applicable adequacy decisions or appropriate safeguards where required.

17. Data Retention

AQ will retain personal data only for as long as reasonably necessary for the purposes for which it was collected, unless a longer period is required or permitted by applicable law.

Retention periods may depend on:

The nature of the information.
The purpose for which it was collected.
The duration of the business relationship.
Contractual requirements.
Accounting requirements.
Legal or regulatory obligations.
Dispute resolution.
Claims or legal proceedings.
Security requirements.

When personal data is no longer required, we will seek to securely delete, anonymise or otherwise dispose of it in accordance with applicable law and our retention procedures.

18. Data Security

AQ takes reasonable technical and organisational measures designed to protect personal data against:

Unauthorised access.
Unauthorised disclosure.
Accidental loss.
Destruction.
Alteration.
Misuse.
Unlawful processing.
Other security incidents.

Security measures may include access controls, authentication, secure systems, organisational procedures, confidentiality obligations and other appropriate safeguards.

However, no electronic transmission, storage system or website can be guaranteed to be completely secure.

19. Personal Data Breaches

If AQ becomes aware of a personal-data breach, we will assess the incident and take appropriate measures in accordance with applicable law.

Depending on the nature and severity of the breach, this may include:

Containing the incident.
Investigating the incident.
Assessing potential risks.
Taking corrective measures.
Notifying relevant authorities where required.
Notifying affected individuals where required.
Documenting the incident and response.

20. Your Privacy Rights

Depending on applicable law and the circumstances of processing, you may have rights including:

Right to Information

You may request information about:

The personal data we process.
The purposes of processing.
Recipients or categories of recipients.
Retention periods.
Cross-border processing.
Applicable safeguards.
Certain automated processing or profiling activities.

UAE law expressly provides a right to receive information about categories of personal data, processing purposes, recipients, storage periods, correction/erasure procedures and cross-border safeguards.

Right to Access

You may request access to personal data we hold about you, subject to applicable legal limitations.

Right to Correction

You may request correction or completion of inaccurate or incomplete personal data.

Right to Erasure

You may request deletion of your personal data where applicable.

Under UAE law, erasure may be available in circumstances including where data is no longer necessary, consent has been withdrawn where consent was the basis, an objection applies, or processing violates applicable requirements, subject to legal exceptions.

Right to Restrict Processing

You may request restriction of processing in circumstances recognised by applicable law.

Right to Object

You may object to certain processing, including direct marketing.

Right to Withdraw Consent

Where processing is based on consent, you may withdraw that consent at any time, subject to applicable legal limitations.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Right to Data Portability

Where applicable, you may request personal data in an organised and machine-readable format and, where technically feasible, request its transfer to another controller.

UAE law provides a portability right in specified circumstances, including where processing is based on consent or necessary for a contractual obligation and is carried out through automated means.

Rights Relating to Automated Decision-Making

Where applicable law provides such rights, you may request information or safeguards concerning decisions based solely on automated processing.

21. How to Exercise Your Rights

To exercise a privacy right or submit a privacy-related request, contact us at:

Email: alqubafze@gmail.com
Phone / WhatsApp: +971 55 957 8912

Please provide sufficient information for us to identify you and understand your request.

For security purposes, we may need to verify your identity before completing certain requests.

We will respond within the period required by applicable law.

In some circumstances, applicable law may allow or require us to refuse or limit a request. Where this occurs, we will explain the reason where legally permitted.

22. Complaints

If you have concerns about how AQ handles your personal data, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

Nothing in this Privacy Policy limits your right to submit a complaint to a competent data-protection authority or regulator where such a right exists under applicable law.

Under UAE law, a data subject may submit a complaint to the competent authority where they believe there has been a violation of the applicable personal-data protection requirements.

23. Third-Party Websites and Services

Our Website may contain links to third-party websites, platforms, social media services or other online resources.

Third-party websites operate independently from AQ and may have their own privacy policies and terms.

AQ is not responsible for the privacy practices, security or content of third-party websites.

We recommend reviewing the privacy policy of any third-party service before providing personal information.

24. Social Media

AQ may maintain accounts or pages on third-party social media platforms.

When you interact with AQ through social media, the relevant platform may collect and process information in accordance with its own privacy policy and terms.

Information that you make publicly available through social media may be visible to others.

AQ does not control the privacy practices of social media platforms.

25. Cookies and Similar Technologies

AQ uses Cookies and similar technologies on the Website.

These technologies may be used for:

Essential Website functionality.
Security.
Preferences.
Analytics.
Performance measurement.
Advertising.
Remarketing.
Campaign measurement.

For detailed information about the Cookies we use and how you can manage your preferences, please refer to our Cookies Policy.

Where applicable law requires consent for non-essential Cookies or similar technologies, AQ will seek that consent through the Website’s cookie-management mechanism.

26. Do Not Track and Similar Browser Signals

Some browsers provide “Do Not Track” or similar privacy signals.

Because there is currently no universally consistent technical standard for interpreting every such signal across all technologies and services, AQ may not respond to all browser-based signals in the same manner.

Where applicable law requires recognition of a particular privacy signal, AQ will implement it as required.

27. Data Minimisation

AQ seeks to collect and process only information that is reasonably necessary for the relevant purpose.

You are not required to provide information that is not necessary for the service or interaction you are requesting.

However, refusing to provide information that is necessary to perform a requested service may prevent us from responding to your enquiry, entering into a contract or providing the relevant service.

28. Accuracy of Personal Data

We seek to maintain accurate and up-to-date personal information.

If you believe that information we hold about you is inaccurate, incomplete or outdated, please contact us using the details provided in this Privacy Policy.

29. Confidentiality

AQ expects employees, contractors, suppliers and other authorised parties who have access to personal information to maintain appropriate confidentiality and process information only for authorised purposes.

Access to personal information is intended to be limited according to business need and applicable permissions.

30. Changes to This Privacy Policy

AQ may update this Privacy Policy from time to time.

Changes may be made to reflect:

Changes in applicable law.
Changes to our services.
Changes to our technology.
Changes to our business operations.
Changes to third-party service providers.
Changes in how we process personal information.

When we update this Privacy Policy, we will revise the “Last Updated” date at the beginning of the policy.

Where required by applicable law, we may provide additional notice or obtain consent for material changes.

We encourage you to periodically review this Privacy Policy.

31. Governing Law

This Privacy Policy is intended to operate in accordance with applicable laws and regulations.

For AQ’s operations in the United Arab Emirates, applicable UAE laws and regulations concerning personal data protection will apply.

Where the laws of another jurisdiction apply to the processing of your personal data, AQ will comply with the mandatory requirements applicable to that processing to the extent required by law.

Nothing in this Privacy Policy is intended to exclude or restrict any mandatory legal rights that cannot lawfully be excluded or restricted.

32. Contact Information

For questions, requests or concerns regarding this Privacy Policy or the processing of your personal data, please contact:

Al Quba Parties & Entertainment Services
Brand: AQ / Al Quba
Dubai, United Arab Emirates
P.O. Box: 300396, Dubai, UAE

Email: alqubafze@gmail.com
Phone / WhatsApp: +971 55 957 8912
Website: www.alqubauae.com